Royal Orchid President on the Driving Grassroots Hotel Innovation
Arjun Balji, President of Royal Orchid Hotels, shares insights on leveraging technology to drive growth and efficiency in a competitive market.
Key Points:
- Tech Stack Integration: Royal Orchid uses a combination of tools to create a cost-effective, seamless tech ecosystem.
- Cloud Migration: Initiated four years ago, the shift to cloud-based PMS has enabled real-time monitoring and daily P&L accounts for each hotel.
- Guest Experience: Implementing a web app for concierge services and exploring AI voice tech to cater to India's diverse linguistic landscape.
- Rewards Program: Offers 2-4% cashback, instant rewards, and integrates with the booking engine for personalized guest experiences.
- Future Goals: Expanding the Regenta Zed franchise model with a "hotel in a box" approach, aiming for 200 hotels in two years.
What’s next: Royal Orchid is piloting virtual tools for banqueting and mobile check-in solutions to enhance operational efficiency and guest satisfaction.
