Minor Hotels' Chief Commercial Officer on Automating 2 Million Daily Rate Changes
How can a hotel chain leverage cutting-edge technology to redefine revenue management and enhance guest experience? In this episode, Fernando Vives, Chief Commercial Officer at Minor Hotels, reveals the transformative strategies that are setting his organization apart in the competitive hospitality landscape.
Key Takeaways:
- Discover how Minor Hotels utilizes a proprietary forecasting system to automate pricing and optimize revenue management across over 400 properties in Europe and the Americas.
- Learn about the strategic partnership with Duetto that has enabled Minor Hotels to implement dynamic pricing and open pricing models, allowing for unprecedented flexibility and responsiveness to market demand.
- Understand the importance of a customer-centric approach in hospitality, and how technology can augment human capabilities to enhance guest satisfaction and operational efficiency.
