Method CMO on Omnichannel Marketing Attribution in Hotels
How can data integration and innovative marketing strategies redefine the hospitality landscape? In this episode, Bridget Tran, CMO of Method, shares her insights on leveraging technology to enhance guest experiences and drive revenue.
Key Takeaways:
- Discover the importance of consolidating data across hotel departments to create actionable insights that improve operational efficiency.
- Learn how machine learning and AI are transforming performance marketing, allowing for dynamic ad optimization and better understanding of customer behavior.
- Explore the role of innovative technology partners like HubSpot and Domo in breaking down data silos and enhancing collaboration between marketing and revenue management teams.
