It’s Thursday, December 11. This week we peek inside how operators are rethinking labor for 2026, while Google reshapes search traffic, United rebuilds its app around AI, DoorDash experiments with AI discovery, Airbnb stress-tests pricing during the L.A. World Cup, and Sonder’s assets (and liabilities) hit the market. I hope you have a wonderful holiday recharging with your family and good luck to all with holiday travel.

⬇️ I have a quick question before we dive in (hit reply and answer 1 of the questions below …I personally read every single message from our readers):

  1. How did this newsletter add value for you in 2025?

  2. What would you like us to do better in 2026?

  3. What’s the #1 thing you want to accomplish professionally in 2026?

TOGETHER WITH ACTABL

Can better labor efficiency actually boost profits—even when wages rise?


In 2025, top-performing hotels proved the answer is yes. The new 2025 Labor Costs and Trends Report from HotelData.com by Actabl breaks down how 5,000+ hotels beat profit expectations by optimizing labor - not cutting it.

📉 When revenue growth slipped, operators shifted fast. They didn’t slash headcount. They refined forecasting, redesigned workflows, and sharpened every labor decision. The result? More productivity, controlled costs, and stronger margins—despite rising wages.

What you'll learn:

  • How top hotels trimmed hours per occupied room without hurting service

  • Why real-time labor alignment outperformed headcount cuts

  • Which hotel segments saw the biggest efficiency gains

  • What labor trends in 2025 signal for 2026 strategy

So if you're planning labor strategy for 2026, this report is your blueprint for profitable efficiency—no matter what the market throws your way.

AROUND THE HOTEL INDUSTRY

Hospitality happenings this week

💼 Hospitality careers in the AI economy: Why people will still matter most

🖱️ Google AI Overviews squeeze clicks, travel & hospitality brands rethink search & spend

✈️ United rewrote its mobile app boarding, disruption handling, and personalization by weaving AI throughout its app

📊 Why 2026 will force engineering leaders to prove AI impact with real data

💽 Data center investments reached $61 billion in 2025, report finds

💬 Travel inspiration sites and social media never cracked hotel bookings, will LLMS be more of the same?

🏷️ Sonder properties up for leasehold interest after company’s bankruptcy

🛫 US transportation secretary launches first-ever national advanced air mobility strategy

🚪 DoorDash launches Zesty, an AI based restaurant discovery app

🍔 2026 Restaurant Playbook: Five Data-Backed Growth Moves

⚽️ Demand surges for Airbnbs during the World Cup in L.A., with prices jumping 56%

🏨 Can Airbnb Work for Hotels? What Early Tests Show

🍷 The platform personally pairing wine for guests in Napa Valley

 

TOOLS & TACTICS

⚒️ Hotel Tech Tools You’ve Gotta Try

Actabl: Turn powerful BI data into actionable insights that maximize profits.

Cloudbeds: All-in-one hotel management software at the speed of AI.

Gourmet Marketing: Optimize hotel budgets and forecasts with precise, data-driven insights.

Mews: A smarter PMS that cuts daily work across check-ins, payments, and rooms.

Canary Technologies: Powerful but simple AI powered digital guest journey platform.

Plusgrade: Unlock new revenue by automating targeted guest upgrade offers.

Hireology: Find and hire reliable staff faster to fill key hotel roles.

HOTEL TECH INSIDER PODCAST
GWT Hotels' Revenue Leader on Total P&L Ownership

What if removing your front desk—and doubling down on the right integrations—was the key to keeping your hotel profitable after COVID?

In this episode of Hotel Tech Insider, Roberto Pacaccio, Revenue & Expense Manager at GWT Hotels, shares how a five-property independent hotel group in San Francisco survived near-shutdown, rebuilt its operating model, and lowered its breakeven point by rethinking technology from the ground up.

  • How GWT Hotels eliminated traditional front desks without sacrificing service: Roberto breaks down the exact tech stack—including PMS, digital keys, guest messaging, and centralized support—that allows four independent hotels to operate front-desk-free while still offering 24/7 guest assistance.

  • Why integration matters more than “best-of-breed” tools: Learn how choosing tightly integrated systems (PMS + digital keys + messaging + dynamic pricing) reduced staff workload, training complexity, and operational errors—and why fragmented tools nearly derailed adoption early on.

  • The revenue lesson most hoteliers miss: lowering breakeven beats chasing ADR:  Roberto explains how automation and labor-light operations materially lowered per-room breakeven costs—and how dynamic pricing rules tied to occupancy replaced manual rate shopping entirely.

GWT Hotels didn’t modernize to “innovate”—they modernized to survive. From replacing physical metal keys to centralizing five hotels under one operational hub, this episode offers a rare, honest look at what tech adoption actually looks like for small independent hotels with no margin for error.

If you’re rethinking how your hotel operates in a labor-constrained world, this episode is a must-listen.

👉🏼 Check out the interview on Apple Podcasts or Spotify.

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Thanks for reading! If you have any questions you can contact [email protected]

Disclosure: Some things in this newsletter may be a sponsored post or CITYKEY LLC (D.B.A “Hotel Tech Report”) may be getting a small commission if you sign up / fill out their form or CITYKEY LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.