🧐 Is Google Travel quietly reshaping how guests find your hotel?

Insider Highlights

• Hyatt agrees to pay $2.25M in a housekeepers' rights lawsuit

• How social media influencers can influence your bottom line

• DOJ might block AmexGBT’s acquisition of CWT

• Biometrics adoption streamlines the travel experience

• Bangkok Marriott introduces a VR sports bar

• 🔦 Hear from Mews’ CEO on building a pioneering PMS

+ Much more!

🛎️ Streamline Your Hotel’s Operations

Overwhelmed by juggling multiple systems to manage your hotel? Inn-Flow simplifies operations, finances, and labor management—all without:

❌ Tedious manual processes eating up valuable time
❌ Disjointed systems leading to inefficiencies
❌ Missed opportunities from lack of real-time insights

🌟 Inn-Flow offers an all-in-one hotel management platform, giving you powerful tools to optimize your operations, boost profitability, and enhance decision-making.

👉 Make Your Hotel Operate More Efficiently Today

3 TOP NEWS STORIES

1. Influencers Really Can Influence Hotel Revenue

Social media influencers are reshaping the travel industry, evolving from content creators to key revenue drivers. This transformation is redefining the influencer-hotel partnership, with creators leveraging their platforms to drive bookings, brand loyalty, and measurable ROI for hospitality brands (Expedia Travel Shops, for example).

🎯 Why it matters: Hotels can no longer view influencers as mere marketing tools. They represent a powerful channel for direct bookings and personalized guest engagement. Influencer partnerships now extend beyond visibility to tangible metrics like conversions and revenue.

🔑 Key takeaway: Hotel executives should embrace technology to integrate influencer marketing into their strategy. Tools that measure influencer ROI, track engagement, and streamline collaborations are crucial for success. By aligning with influencers whose values and audiences match your brand, you can turn viral content into meaningful business growth. Read More →

2. Perplexity To Source Hotel Recs From Tripadvisor

Tripadvisor's integration with Perplexity AI is set to enhance how travelers discover and book hotels. By combining Tripadvisor’s trusted reviews with Perplexity's conversational AI, users can get tailored hotel recommendations and real-time travel insights, all in a seamless, chat-driven experience.

🎯 Why it matters: This partnership highlights the growing role of conversational AI in travel. Hotels listed on Tripadvisor stand to benefit from increased visibility and improved user engagement, especially among tech-savvy travelers.

🔑 Key takeaway: Hotel marketers and GMs should optimize their Tripadvisor listings and focus on guest reviews, as AI-driven tools like Perplexity will increasingly spotlight properties that feature strong user-generated content. Read More →

3. The Best Hotel Tech of 2025 Announced

Hotel Tech Report has released its 2025 Best Hotel Tech list, spotlighting the industry's most innovative solutions across categories like guest experience, operations, and revenue management. The rankings are based on verified user reviews and a robust data-driven methodology, offering hoteliers a trusted guide to technology investments.

🎯 Why it matters: As technology continues to redefine hospitality, having a clear view of trusted, top-performing solutions helps hotels make smarter investment decisions to stay competitive.

🔑 Key takeaway: From AI-driven guest engagement platforms to cutting-edge property management systems, the 2025 Best Hotel Tech list highlights the tools hoteliers need to succeed in a tech-driven industry. By adopting these innovations, hotels can future-proof their operations, elevate the guest journey, and achieve sustainable growth. Read More →

AROUND THE HOTEL INDUSTRY

Things Worth Checking Out

⚖️ Hyatt agrees to pay $2.25M in housekeepers' rights lawsuit, marking a shift in employee protections.

🎮 Bangkok Marriott debuts VR sports bar, blending immersive gaming with premium dining experiences.

👁️ Biometrics adoption accelerates at airports, enhancing security and streamlining passenger experience.

🤝 Tourism industry rallies with relief efforts and safety measures amid devastating Los Angeles wildfires.

🚫 AmexGBT hit with DOJ antitrust lawsuit that could halt its acquisition of CWT.

🏨 Hotel brands evolved in 2024, embracing innovation and sustainability to meet traveler demands.

HOTELIER SPOTLIGHT
🎙 Mews CEO on Lessons from Building a Hotel Tech Unicorn

Is your hotel technology stuck in the past? In this episode, Matthijs Welle, founder and CEO of Mews, reveals how innovative property management systems can revolutionize the guest experience and streamline operations.

Key Takeaways:

• Discover how Mews is breaking down barriers between hoteliers and guests to create personalized experiences that enhance customer satisfaction.

• Learn about the pivotal role of tokenized payments and open APIs in modernizing hotel operations and driving revenue growth.

• Understand the importance of leveraging AI to transform guest data into actionable insights, enabling hoteliers to deliver tailored experiences that keep guests coming back.

👉🏼 Check out the interview on Apple Podcasts or Spotify