Did you know that research has shown that hotels that empower guests with upgrade choices see a 30% jump in ancillary revenue—the upgrade economy is real.
Why it matters. When travelers feel in control, they spend more—on upgrades, extras, and loyalty. And it’s not about more inventory—it’s about smarter offers.
In this free guide, Plusgrade breaks down survey insights from 2,000+ hotel guests across six regions to help inform your approach to upselling. Plusgrade’s upgrade playbook walks you through:
📈 How giving guests upgrade control boosts bookings
💡Which offers are driving the most revenue for hotels
🕒 When (and how) to surface offers for max impact
🤖 Where automation powers seamless upsells
💳 How to offer points + cash offers to boost conversion
So if you’re ready to learn why attribute-based selling is the future of ancillary revenue and how to turn more touch points into profit, make sure to download the free guide packed with data, use cases, and revenue-driving ideas.
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 250 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.
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