What’s your strategy when RevPAR stops telling the full story?

In 2025, hotel success isn’t just about filling rooms—it’s about capturing total guest value. From rising costs to a shifting generational loyalty landscape, the old playbook is broken. That’s why top hoteliers are rethinking KPIs, doubling down on AI, and investing in direct booking channels to control margins and maximize profitability.

  • Why it matters: This guide from Duetto unpacks the latest data-backed trends shaping hospitality, from WorthPAR to AI-driven forecasting. Whether you're leading a boutique hotel or a global brand, these insights will help you adapt faster, drive smarter decisions, and future-proof your revenue strategy.

So if you're ready to ditch outdated tactics and compete on insight—not guesswork—this is your must-read guide for 2025.

What’s inside this guide?

  • 🧠 Smarter metrics: Why TRevPOR and WorthPAR are replacing RevPAR and ADR

  • 🤖 AI in action: How leading hotels are using AI for dynamic pricing, forecasting & guest targeting

  • 📉 Cost control playbook: Strategies to navigate inflation, labor shortages, and shrinking margins

  • 🌍 Next-gen loyalty: What actually works with younger, price-sensitive travelers

Duetto is the leading revenue strategy platform for the hospitality industry, unlocking revenue for rooms and event spaces in more than 6,800 hotels, casinos, and resorts globally.

The creators of Open Pricing, Duetto's RMS leverages real-time data, predictive analytics, and automation tools to optimize pricing and revenue strategies, driving increased profitability and operational efficiency. With comprehensive reporting and forecasting capabilities, Duetto empowers hospitality professionals with the insights needed to navigate the complexities of the modern travel landscape.

Named the world's #1 revenue management system in the HotelTechAwards four years running, from 2022 to 2025, Duetto is on a mission to become the revenue and profit operating system for the hotel industry.

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