Kayak says AI users are 10x more likely to search without dates or destinations, shifting trip planning away from fixed inputs. UK hotels face a 15% tax increase and near-doubled energy costs as operators cut hours and delay expansion. Hyatt tied executive pay to direct bookings and paid out zero after missing targets, while Actabl launched an AI tool to automate hotel maintenance data setup. Hilton is signaling a business travel shift as hotel stocks fall and hiring still adds 44,000 jobs.

TOGETHER WITH IDEAS

Pomeroy Lodging Boosts RevPAR +25% via Automated Rate Adjustments

Still relying on manual pricing and limited data to drive revenue decisions? Pomeroy Lodging faced the same challenge—until IDeaS G3 RMS delivered results almost instantly.

  • Immediate ROI: Covered the system’s annual cost in a single long weekend through smarter pricing and ADR lift.

  • 25% RevPAR Growth: Achieved significant year-over-year revenue gains by optimizing rates with real-time, automated insights.

  • From Guesswork to Precision: Replaced manual analysis with advanced forecasting and segmentation, enabling faster, more confident decisions.

With IDeaS G3 RMS, Pomeroy Lodging transformed revenue management from a time-consuming, error-prone process into a strategic advantage—unlocking new growth without increasing staff or workload.

📢 Shoutout to Martin Venglar, founder of the Czech hotel management company Nomse, for joining us on the latest episode of Hotel Tech Insider. Really cool to learn Martin’s process for cleaning and centralizing data sources to layer AI tools efficiently.

GOING DEEPER

1. Kayak Sees 10x Surge in “Open-Ended” Travel Searches

Kayak’s early AI rollout is still used by only a small share of customers, but behavior is shifting fast. Users engaging with AI are 10x more likely to begin without a destination or dates, asking broad, intent-driven questions instead. This signals a move from structured search to conversational trip discovery.

🎯 Why it matters: Travel planning is shifting upstream—from booking to inspiration—where AI can influence decisions earlier than traditional OTAs. At the same time, Kayak believes structured price comparison (not chat alone) will remain critical as pricing grows more complex.

🔑 Key takeaway: Hotel operators should expect guests to arrive with less fixed intent and more AI-influenced consideration sets, meaning visibility earlier in the funnel will matter more. At the same time, clear, structured pricing and product differentiation (room types, packages) will remain essential, since even AI-first platforms still rely on visual comparison to drive final decisions. Read More →

2. UK Hotels Hit by 15% Tax Hike + 90% Energy Spike

UK hospitality is facing a “perma-crisis” as energy costs surge (heating oil up from 76p to 145p/litre) alongside a 15% rise in business rates and higher minimum wages. Many operators are already cutting staff hours, reducing opening times, and delaying expansion to stay afloat.

🎯 Why it matters: This isn’t a single shock—it’s a stacking effect of fixed-cost increases hitting simultaneously, with energy volatility now tied to geopolitical risk. Smaller, independent hotels are most exposed, especially those without hedged energy contracts.

🔑 Key takeaway: Hotel operators should expect continued margin compression and forced cost actions, particularly around labor and operating hours. The immediate priority is tightening cost controls (energy, staffing, hours) while preparing for further instability when energy contracts reset at higher rates. Read More →

3. Hyatt Tied Executive Pay to Direct Bookings and Still Missed

Hyatt tied a senior executive’s compensation directly to increasing direct bookings—and paid out zero when the goal wasn’t met. At the same time, the company is doubling down by continuing to tie leadership incentives to direct/digital performance and channel efficiency, while also pushing profitability in lifestyle hotels.

🎯 Why it matters: Even with scale, brand power, and loyalty programs, shifting share away from OTAs remains extremely difficult. Hyatt’s move shows direct booking is no longer just a marketing priority—it’s a core financial KPI tied to leadership accountability.

🔑 Key takeaway: Hotel operators should recognize that direct booking gains are harder than expected—even for global brands, meaning overreliance on OTAs will persist longer than planned. At the same time, expect increased pressure to improve channel mix, loyalty performance, and profitability per room, as these are now being measured—and paid on—at the highest levels. Read More →

TOOLS & TACTICS

⚒️ Hotel Tech Tools You’ve Gotta Try

Canary Technologies: Powerful but simple AI powered digital guest journey platform.

Tripleseat: Manage hotel group bookings, catering and event sales with AI.

Actabl: Turn powerful BI data into actionable insights that maximize profits.

Journey Rewards: Rewards program helping independent hotels drive more direct bookings.

Hireology: Find and hire reliable staff faster to fill key hotel roles.

ROH: Automate sales and finance to save time and capture more revenue.

Siteminder: Manage room rates and availability across channels to reduce errors.

eviivo: Manage bookings, rates, payments, and channels from one system

Cendyn: Use guest data and campaigns to drive repeat bookings and revenue.

 

FREE DOWNLOADS

Trending content

To keep up with changing guest needs and rising expectations, hotels are adopting AI at scale. Dive into Canary’s research to see how AI is driving revenue growth, operational efficiency, improved guest experiences, and much more.

Most hotel teams believe AI will transform distribution, but few are ready to act. This webinar session breaks down new data on AI adoption, direct bookings, and the KPIs shaping commercial performance.

Dive into how a new loyalty ecosystem is helping boutique properties reclaim guest relationships and boost direct revenue — and see if your brand is a fit to join the Journey Alliance.

AROUND THE HOTEL INDUSTRY

Other hospitality happenings this week

🏨 Hilton CEO signals confidence, citing major upcoming business travel opportunity shift.

📉 Hotel stocks fell in March, tracking broader market declines and investor caution.

📊 U.S. hospitality added 44,000 jobs in latest monthly report, signaling steady hiring.

💻 Companies increase customer service tech spending without fully replacing workers.

💰 Anthropic raises $30B Series G at $380B valuation and launches major private equity initiative.

▶️ AI pulls travel brands deeper into commerce media

📘 New report outlines hotel owner strategies for maximizing asset performance in evolving markets.

🛠️ Actabl launches AI asset setup tool to automate hotel maintenance data entry.

TECH INSPIRATION
4 Ways to Grow Your Hotel Business Right Now

The best operators don’t just keep up—they stay curious. They demo new tools, test ideas in real workflows, and talk to peers to see what’s actually working. That’s how you find the small changes that compound into meaningful results. Pick your department below and commit to trying at least one new tool this week. Even a single demo can spark an idea that improves performance, saves time, or unlocks new revenue.

PODCAST SPOTLIGHT
Nomse Founder on Fixing Hotel Data Before AI Adoption

Most hotels are trying to deploy AI on top of broken data. In this episode, Martin Venglar, the founder of Nomse—managing 26 independent hotels—explains why fixing your data layer is the real prerequisite to turning insights into daily decisions.

  • Why AI fails in most hotels: Without clean, connected data across PMS, marketing, finance, and operations, AI outputs lack context and produce little value.

  • How to turn data into daily decisions: Using pickup, pace, and on-the-books performance to guide pricing, marketing, and operational actions in real time—not just reporting.

  • How to track true revenue performance: Linking every booking source—including OTAs, direct, and offline B2B deals—to acquisition cost for a complete, actionable view of profitability.

👉🏼 Check out the interview on Apple Podcasts or Spotify.

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