🏨 Meta Ad Revenue > Google

Stop losing revenue after the booking is made. Hidden OTA leakages, missed fees, and underpayments are quietly draining hotel profits and most teams don’t catch it until it’s too late.

With this on-demand webinar from Duetto and Hospitality Holdings, learn how to uncover and recover the revenue you’ve already earned.

Millions are slipping through the cracks this session shows you how to take it back.

👉 Watch the on-demand webinar and start recovering lost revenue today

Minor is using Google Cloud + Salesforce as the core system for guest identity, marketing, and service orchestration. This directly touches CRM, distribution, contact centers, and on-property service workflows. The system decides who the guest is, what to offer, and how to respond—every time.

🎯 Why it matters: This pulls commercial, distribution, and service execution into a single operating layer, driven off one version of the guest. The catch is that this orchestration is happening on horizontal platforms, so the burden shifts to Minor to encode hotel-specific logic into systems that weren’t built for it.

🔑 Key takeaway: If it lands: tighter direct channel performance, higher conversion on personalized offers, and faster service resolution with less manual coordination. If it struggles: gaps will show up in pricing logic, inventory handling, and edge-case service scenarios—areas where horizontal tools don’t naturally align with hotel operations. Read More →

Meta is projected to surpass Google in global digital ad revenue for the first time, driven by faster growth and strong adoption of its AI-powered Advantage+ ad tools. Its expansion across Instagram, WhatsApp, and Threads is accelerating advertiser spend and widening its lead.

🎯 Why it matters: This signals a shift from search-dominated advertising toward AI-optimized, social-driven ad ecosystems. Platforms that automate performance and simplify campaign management are capturing a larger share of budgets.

🔑 Key takeaway: Hotel marketers should rebalance paid media strategies toward platforms demonstrating measurable AI-driven performance gains. Meta’s rise highlights the growing importance of creative optimization, first-party data, and algorithm-friendly content (e.g., short-form video) in driving bookings. Relying too heavily on legacy search channels could mean missing more efficient, lower-funnel demand capture opportunities as the ad landscape shifts. Read More →

Expedia Group is using Adyen’s Intelligent Money Movement to connect traveler payments and hotel payouts in one system. Instead of relying on fragmented flows like virtual credit cards, Expedia is centralizing how money moves from guest to hotel, with the goal of improving speed, visibility, and operational efficiency.

🎯 Why it matters: VCCs have long been a pain point for hotels via OTAs due to cost and complexity. They delay access to cash, create reconciliation work, and limit transparency into payment timing. Expedia’s shift shows OTAs are trying to redesign that model by owning the full payment lifecycle rather than passing payments through disconnected systems.

🔑 Key takeaway: For hotel operators, this could mean fewer reconciliation issues and more predictable, possibly faster payouts. But it also means Expedia is inserting itself deeper into the financial flow, so operators need to pay attention to payout timing, terms, and how much control they are giving up over their cash. Read More →

✅ Canary Technologies: Powerful but simple AI powered digital guest journey platform.

✅ Journey Rewards: Rewards program helping independent hotels drive more direct bookings.

✅ Hireology: Find and hire reliable staff faster to fill key hotel roles.

✅ eviivo: Manage bookings, rates, payments, and channels from one system

✅ Siteminder: Capture direct bookings, syncs rate and reduce OTA commissions.

✅ WebRezPro: Manages reservations, rates, housekeeping, and reporting.

✅ Gourmet Marketing: Drive direct bookings with targeted campaigns.

✅ Cendyn: Use guest data and campaigns to drive repeat bookings and revenue.

✅ Revolution Plus: Optimize pricing, demand, and distribution to lift RevPAR.

✅ Ivvy: Elevate venue bookings, manage events, and track revenue easily.

1️⃣ From AI Hype to Results: What 2026 Hotel Leaders Are Doing

To keep up with changing guest needs and rising expectations, hotels are adopting AI at scale. Dive into Canary’s research to see how AI is driving revenue growth, operational efficiency, improved guest experiences, and much more.

2️⃣ Closing the Gap: Turning AI Strategy into Hotel Revenue Growth

Most hotel teams believe AI will transform distribution, but few are ready to act. This webinar session breaks down new data on AI adoption, direct bookings, and the KPIs shaping commercial performance.

3️⃣ The New Era of Hotel Metrics Explained

Hospitality is evolving fast - and the traditional metrics you rely on to measure performance may no longer tell the full story. This guide rethinks occupancy, ADR, and RevPAR for the modern era and introduces 11 smarter metrics—from guest acquisition cost to staff turnover - that give operators a clearer view of what’s really driving success.

🏙️ Los Angeles policy shifts hurt hotel industry

⚙️ C-suite boosts tech investments despite lagging ROI

🔎 Mews Launches Business Intelligence for Hotels

⚖️ New Expedia research uncovers only 8% trust AI to book travel

👹 Ashford Hospitality Trust REIT has a nasty governance issue

✈️ Delta says premium travelers stay strong despite economic uncertainty

🎯 Hotels pivot to personalized loyalty over generic programs

📈 Easter travel surge boosts bookings and traveler confidence

📉 U.S. hotel margins squeezed by rising costs, softer demand

✨ AI transforms luxury travel, but human touch still wins

🔮 Leaders predict 2046 travel trends: AI, sustainability lead

🤝 Skyscanner, Almosafer launch ChatGPT trip planning

📊 AI capabilities rapidly advancing across hotel operations

💸 Inflation surges most since 2022, consumer confidence declines

SiteMinder Demand Plus MCP is a distribution platform that connects your live rates and availability to AI-powered discovery channels, expands visibility across AI intermediaries, and drives guests to book direct on your website.

✨ Instead of missing out on new AI booking journeys, your hotel stays visible and bookable in real time across emerging LLM channels while keeping control of the guest relationship.

👉 Explore AI distribution with SiteMinder

The best operators don’t just keep up—they stay curious. They demo new tools, test ideas in real workflows, and talk to peers to see what’s actually working. That’s how you find the small changes that compound into meaningful results. Pick your department below and commit to trying at least one new tool this week. Even a single demo can spark an idea that improves performance, saves time, or unlocks new revenue.

Wyndham quietly solved a problem most hotel groups still struggle with: too many systems, not enough leverage. One global tech stack, fewer integrations, faster rollout cycles, and real gains where it matters. 25% shorter call times. Higher conversion. AI that actually books, upsells, and handles service in 100 languages.

👉🏼 Check out our interview with Scott Strickland on Apple Podcasts or Spotify.

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